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Jumat, 02 Desember 2016

Order Letter and Complaining Letter

 Order Letter

      a letter of order is a document that confirms the details of a purchase of goods or services from one party to another. It usually includes more information about what you are ordering, like quantity, model number, or color, the payment terms, and the matter in which the products are to be shipped. When the recipient receives this letter, they will process the order and send the merchandise. 

  • Order Letter Definition

       An “Order” is an expense for the person placing the order and an income for the one getting it. But this is not all. The company that bags the order has to fulfill lot of commitments to ensure that it has a satisfied customer, which can be an individual or another company. Timely delivery of the order, quality of delivery and after sale service – are all part and parcel of getting an order.

      An Order Letter is the one that is written by the person/company placing the request of purchase from another company. This letter comes into action only when a detailed study of the desired product has been done in the market and based on promised service, quality and price of the product, a decision for a purchase has been made.

     An Order Letter should be drafted very carefully as it needs to pen down all the terms and conditions of the purchase for the benefit of both involved parties. It should have details such as product specifications, quantities, price agreed upon, delivery date, late delivery clauses, etc. It should be addressed to the person responsible for the execution of the order with a copy to the head of department. Since it is totally an official letter it should be typed.


Order Letter Writing Tips:

  • Write the letter in a precise manner
  • Make sure you keep the language of the letter formal and easy so that the reader does not find it difficult to read
  • If you are writing the letter to place order make sure you do not make any mistakes
  • Avoid making spelling and grammar errors
  • Do not deviate mid way from the topic while writing the letter
  • Write the letter in a polite and apt manner

Order Letter Template

Use our free Order Letter to help you get started. Simply download the .doc or pdf file and customize it. If you need additional help or more examples check out some of the sample letters below.

From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject:  Order Letter
Dear _____(Sir or Madam)
I ……………..(name of the person) am writing this letter to you …………..(name of the receiver) to place an order for goods for our ongoing project. Actually we had ordered enough goods for our work, however the quantitly seems very less now and hence we require more goods for our work to be completed soon. The attached list of goods with this letter will tell you precisely our requirement of goods. Hope you send it as soon as possible so that our work can continue without any halt.
Hoping to receive the said order soon without any delay, also the payment for the same would be done soon.
Thanking you,
Yours Truly,
Name of the person

Sign of the person
----

 Mancini Kitchen Equipment

Troy D. Mancini

4220 Straford Park
Harold, KY 41635



Dear Mr. Mancini,

We would like to purchase twenty two (22) individual stand mixers (Model #43423), all in the color red.

 We would like you to charge this purchase to the preexisting account that we have with you, business account #543234.

We hope to receive this order no later than Friday, November 11th, 2009. Attached to this letter please find our preferred shipping method and receiving address.

Please confirm that you received this order by calling us at 232-231-4563 anytime during business hours, Monday to Friday.

Thank you for your cooperation

Keller Kitchen Co.



Complaint Letter Definition

A Complaint letter is a request for an adjustment. In other words, it is a letter that describes about the damage; errors or mistakes happened to the delivered goods and therefore claims for compensation is known to be a complaint letter.
In modern age, the chain of business is not limited within the boundary of country. As business is expanding, its complexities are also increasing. So, mistake or fault is not a strange matter in the arena of business. There may be wrong delivery of goods shipment of obsolete, poor quality or underweight goods, faulty packing, delivery after the specified date and other damages to the goods shipped. In the above cases, buyer is supposed to suffer financial loss and therefore he has every reason to complaint to the seller demanding compensation. Hence a letter is used to serve such purpose is called complaint letter.
To draft such a letter, buyer must have valid grounds to explain that he has suffered financial loss or otherwise there will be misunderstanding which may damage business relation buyer requires special care with the art of convincing the seller. Clarity and courtesy are the important factors to write a letter of complaint. The complaint should be made politely without showing any sign of anger.

Causes of Drafting Complaint Letter or, Sources of Mistakes giving rise to Complaints

The following are usual causes for which a complaint letter is drafted:
1. Problem with the delivered goods: If the goods that are delivered are :
  • Under weight,
  • Obsolete,
  • Defective,
  • Incomplete,
  • Not according to buyer’s specification such as color, brand, size etc.
  • Wrong or poor quality; then buyer can make a claim to the seller for the mistake.
2.  Pricing: If there is any mistake in preparing the invoice of the shipped goods, then such letter is written.
3. PackingFaulty or poor packing of the goods causes damage to the goods which can be claimed to the seller.
4. Transport: Goods are supposed to be shipped according to convenience of the buyer. But if wrong carrier is used it may call for writing such letter.
5. Terms & Condition: If the terms and condition of business are violated by the seller then such a letter is placed.
6. Faulty Insurance: If insurance coverage is not made properly according to instruction of the buyer, then there may be claim through complaint letter.
 On the above grounds, buyer can complaint but it must be in a decent and polite way.

EFFECTIVE COMPLAINT LETTERS SHOULD BE:
  • Concise - can be understood quickly.
  • Authoritative - are well written and professionally presented
  • Factual - enable the reader to see immediately the relevant details, dates, requirements
  • Constructive - with positive statements, suggesting positive actions - encourage action and quicker decisions.
  • Friendly - with a considerate, cooperative and complimentary tone because the reader responds positively to the writer and wants to help.

Complaining Letter sample :


January 15, 2011
Batik Yogya Jaya
15 Kalang Kalut Street
Kel. Kedengdeng, Kec. Pejaten
Cirebon 45121

Dear Sir or Madam,
I have ordered 12 packs consist of 12 clothes of new modeled Yogya Batik  on your Boutique which I ordered by phone on September 11. I received the order on September 14.  When I received those packs of Batik, there was one packs missing. I only got 11 packs of 12 packs that I ordered. To know whether there was one pack missing, you can check the  amount of Batik whcih  left  your Butique stock.

To resolve that problem, I would like you to send me one pack of modeled Yogya Batik like I ordered before. Or if the pack of modeled Tursmi batik which I ordered had been ordered by somebody else, I hope you give me back the money for the amount charge of the Yogya Batik pack.

I have been your costumer for long time, and you know it as well. This the first time I get the problem like this relate to your service. If you need to contact me, you can call me at 081999336514.

Sincerely,


Prasetyo




Example of Replay Letter from PT. Binaman Sejahtera 22 Jln. Bumi Raya, Semarang 20003 Jawa Tengah to CV Indah Pertmata 75 Jl. Muara Kerang, Jaya Pura 20001 Irian Jaya
CV Indah Permata 
75 Jl Muara Karang, Jayapura 22001
Irian Jaya

Dear Madam,

We would like to thank you for informing us that the goods No. 34P that we have sent to you have some problems. While we can not give you an explanation now, we can promise you that we are looking into the matter and will write to you again shortly.

It is unusual for these types of error to arise, and all of the goods are in trouble, but the problem has now been dealt with. The reason for the troubles in these units you complained about was due to fault of manufacturing processes in production. We will replace your entire order and have it shipped  the within 14 days. There is no cost to you since this was an error on our part.

We are really sorry for this unpleasant situation. Thank you very much.


Yours sincerely

PT. Binaman Sejahtera



Sumber :

Minggu, 30 Oktober 2016

               A.     Definition
Inquiry Letter is a document requesting information sent on behalf of an individual or an organisation for their own respective purposes, which can be mutually beneficial to the recipient and the sender. A letter of inquiry deals with various matters like job vacancies, funding, grants, scholarships, projects, sales, pre-proposals and others. The term is common in various business setups as it implies fund request or pre-proposal information.

The purpose of writing this letter is to obtain information relation to:
    a. Financial capability or credit worthiness
    b. Goodwill
    c. Nature of business dealings
    d. Honesty
    e. Relationship with business association, etc

                  B.      Types of Inquiry Letter

1.  Personal status inquiry letter: The letters that are written by prospective employers for obtaining information about job applicants are called personal status inquiry letter. Employers write this letter to obtain information relating to the applicant’s personal and family background, ability, skills, honesty, character, integrity, quality of performance, fitness for job etc. generally this letter is written to the referees mentioned by the concerned applicant. In response to this letter, the referees write a reply letter to the employer. This response letter may be favorable, unfavorable or neutral to the applicant.
2.     Business status inquiry letter: When a business enterprise writes letter to another business enterprise for collecting information about a prospective customer, it is known as business status inquiry letter. This letter is usually written for collecting information about financial capability, goodwill, nature of business dealings, honesty etc. of a business enterprise to determine whether to establish business transactions with it. Responses of this letter may be either favorable or unfavorable.

C.      Sample of Inquiry Letter



PT.SAN SIRO PERSADA

Raya bogor street No.50

Jakarta


Ref : DS/RC/29
12 November 2016
Milano Corporation
Abbey Street No. 10
North Jakarta

Dear Sir or Madam,
We saw your product at Jakarta Milano a few days ago and mad interested us
Please send the details of your product with the latest catalog, price list and terms of 
payment.
If the cost is low and the details of product are interesting, we will order your product.
We are looking forward to receiving your reply soon


Yours faithfully,


Mr. Anjar Pramudya
Purchase Manager


Reference :

A.     Definition
Inquiry Letter is a document requesting information sent on behalf of an individual or an organisation for their own respective purposes, which can be mutually beneficial to the recipient and the sender. A letter of inquiry deals with various matters like job vacancies, funding, grants, scholarships, projects, sales, pre-proposals and others. The term is common in various business setups as it implies fund request or pre-proposal information.

The purpose of writing this letter is to obtain information relation to:
    a. Financial capability or credit worthiness
    b. Goodwill
    c. Nature of business dealings
    d. Honesty
    e. Relationship with business association, etc

B.      Types of Inquiry Letter

1.  Personal status inquiry letter: The letters that are written by prospective employers for obtaining information about job applicants are called personal status inquiry letter. Employers write this letter to obtain information relating to the applicant’s personal and family background, ability, skills, honesty, character, integrity, quality of performance, fitness for job etc. generally this letter is written to the referees mentioned by the concerned applicant. In response to this letter, the referees write a reply letter to the employer. This response letter may be favorable, unfavorable or neutral to the applicant.
2.     Business status inquiry letter: When a business enterprise writes letter to another business enterprise for collecting information about a prospective customer, it is known as business status inquiry letter. This letter is usually written for collecting information about financial capability, goodwill, nature of business dealings, honesty etc. of a business enterprise to determine whether to establish business transactions with it. Responses of this letter may be either favorable or unfavorable.

C.      Sample of Inquiry Letter



PT.SAN SIRO PERSADA

Raya bogor street No.50

Jakarta

Ref : DS/RC/29
12 November 2016
Milano Corporation
Abbey Street No. 10
North Jakarta

Dear Sir or Madam,
We saw your product at Jakarta Milano a few days ago and mad interested us
Please send the details of your product with the latest catalog, price list and terms of 
payment.
If the cost is low and the details of product are interesting, we will order your product.
We are looking forward to receiving your reply soon


Yours faithfully,


Mr. Anjar Pramudya
Purchase Manager


Reference :

Rabu, 12 Oktober 2016

Sejarah Berdirinya The Giant of E-Commerce “Alibaba” dan Sang Pendiri Jack Ma

Sejarah Berdirinya The Giant of  E-Commerce “Alibaba” dan Sang Pendiri Jack Ma
DI tengah era digital seperti saat ini, bisnis yang berbasis internet semakin menjamur dan banyak dipilih oleh usahawan yang baru memulai bisnis. Namun, di tengah tren itu, para pelaku usaha perlu menyadari bahwa tanpa model bisnis yang jelas, bisnis berbasis internet seringkali tidak menghasilkan keuntungan yang baik.

Kita telah mengenal perusahaan-perusahaan raksasa seperti Yahoo, Google, dan Facebook. Selain kejelasan value proposition dari masing-masing produk, perusahaan tersebut juga sukses memperhitungkan aspek bisnis secara matang sehingga dapat menjaga kelangsungan profitabilitasnya. Nama besar berikutnya yang tampaknya akan disejajarkan oleh raksasa-raksasa teknologi tersebut adalah Alibaba, perusahaan e-commerce terbesar di dunia saat ini.

S
aat kita lebih sering mendengar Amazon.com atau e-Bay, Alibaba merajai pasar e-commerce di China. Melalui grup yang terafiliasi dalam Alibaba, telah terjadi transaksi senilai USD248 miliar yang dilakukan oleh 231 juta akun pembeli aktif pada 2013. Pada tiga kuartal terakhir pada 2013, Alibaba membukukan laba bersih senilai USD2,9 miliar. Bandingkan dengan Amazon yang mencatatkan laba senilai USD274 juta maupun e-Bay senilai USD2,8 miliar USD untuk sepanjang 2013.

Apa sih Alibaba itu?

Alibaba.com adalah salah satu merek B2B (business-to-business) E-Commerce terbesar di dunia dan perdagangan online nomor satu untuk perdagangan global dan domestik China. Alibaba.com menyediakan layanan yang efisien, platfrom yang terpercaya untuk menghubungkan jutaan pembeli dan penjual di dunia setiap hari.
Portal international ini menggunakan bahasa inggris (www.alibaba.com), difokuskan untuk importir dan eksportir global, sedangkan untuk portal di China menggunakan bahasa mandarin (www.alibaba.com.cn), difokuskan untuk pembeli dan penjual domestik di China dan portal di Jepang (www.alibaba.co.jp). Keseluruhan anggota yang terdaftar dalam Alibaba.com mencapai 38 juta member dilebih dari 240 negara dan daerah. Kantor Alibaba.com berpusat di Hangzou, China dan kantor cabang di 40 negara sepeti Taiwan, Hongkong, Eropa dan Amerika.
Alibaba: sebuah bentuk kombinasi dari Etsy, Ebay, dan Amazon baru-baru ini menjadi salah satu perusahaan paling bernilai di dunia setelah bergabung dengan bursa saham New York Stock Exchange. Bahkan keberadaan Alibaba memberikan pengaruh yang luar biasa signifikan melampui perhitungan ukuran apapun dan meresap kedalam kehidupan perorangan di Republik Rakyat China.
Sebuah perusahaan atau bisnis besar pasti tidak akan lepas dari sosok yang tidak mengenal pantang menyerah dalam medirikan perusahaan tersebut begitu pula dengan Alibaba,
Alibaba diluncurkan tahun 1999, Alibaba merupakan produk dari sang jenius Jack Ma yang membumi dan mudah diterima oleh masyarakat umum. Tanpa meminjam sepeser sen-pun dari pemerintah China maupun dari bank-bank China, Ma membangun perusahaannya dengan investasi awal tidak kurang dari $50.000. Dan saat ini, nilai perusahaannya mencapai $231 milyar.
Pendirian Alibaba Grup tidak serta merta sangat mudah seperti kita membalikan telapak tangan kita,pendirian Alibaba grup membutuhkan waktu yang sangat panjang yang dialami sang pendiri Jack Ma,
Sebelum mendirikan bisnisnya yaitu Alibaba.com , founder atau CEO dari alibaba.com ini dahulunya hanya seorang guru bahasa inggris. Dimana sebelum menjadi guru, ia sudah puluhan kali mendaftar pekerjaan namun selalu ditolak, ia mendaftar menjadi karyawan di KFC, namun dari 27 orang yang mandaftar hanya 26 yang diterima, dimana hanya ia satu-satunya yang tidak diterima.

Bahkan 30 perusahaan ia lamar namun semua perusahaan tersebut menolak lamarannya hal itulah yang membuat ia berubah haluan menjadi guru bahasa inggris dikarenakan ia fasih dalam berbahasa inggris selain bahasa mandarin.
Jack Ma atau Ma Yun lahir di Hangzhou, Provinsi Zhejiang, China pada tanggal 15 oktober 1964. Jack Ma tumbuh di lingkungan penduduk yang sederhana di Hangzhou pada 1980-an. Saat itu, China baru membuka diri terhadap bangsa barat. Semasa hidupnya, dia harus berhadapan dengan berbagai masalah.

Ma ditolak di setiap sekolah, tempat dia ingin belajar. Bahkan sejak sekolah dasar, dia sudah menerima penolakan karena ujian matematikanya yang tak begitu baik. Tapi Ma bertahan dan melaluinya. Sejak usia 12 hingga 20 tahun, dia mengendarai sepedanya selama 40 menit ke hotel di mana dia dapat belajar bahasa Inggris.

Delapan tahun bergaul bersama banyak turis asing benar-benar mengubah cara pandangnya mengenai hidup. Ma merasa dirinya berpikir lebih global dibandingkan kebanyakan penduduk China lain. Apa yang diceritakan para turis sangat berbeda dengan semua yang dipelajari Ma dari para guru dan buku di sekolah.

Awal mula Jack Ma menamakan E-commercenya Alibaba bukan tanpa alasan, suatu hari ketika Jack Ma berada di kedai kopi yang berada di San Fransisco dan di situlah dia menemukan ide nama Alibaba, jack ma berkata ke peramusaji kedai kopi tersebut, "apakah kamu tahu tentang Alibaba?" dan pramusaji itu menjawab "Ya" Jack Ma kembali bertanya "apa yang kamu ketahi tentang Alibaba?" pramusaji itu pun menjawab "Alibaba dan 40 pencuri" dari situlah Jack Ma mengambil nama Alibaba, dan Jack Ma bertanya pada semua orang di kedai kopi itu, dan semunya tahu tentang Alibaba, Jack Ma mengambil nama Alibaba karena nama itu banyak di ketahui orang, karena Alibaba merupakan salah satu tokoh dari dongeng, jadi semua orang tau tentang Alibaba, seperti yang kita tahu alibaba adalah tokoh yang mencerminkan seorang entrepreneur yang baik hati, cerdas, dan suka membantu orang yang tidak mampu.

Ma pertama kali menggunakan internet pada 1995 saat dia mencari kata `beer` dan `China`. Tapi saat itu, Ma tidak menemukan hasil pencarian yang diharapkan melalui internet. Berbekal rasa penasaran, dia lantas menciptakan laman website untuk jasa terjemahan bahasa China

Perawakannya kecil dan penampilannya kurang meyakinkan. Tapi jangan salah, Jack Ma memiliki prestasi bisnis yang luar biasa. Membangun Alibaba Group dari nol hingga jadi perusahaan e-commerce terbesar di China. Sebelum 1995, Ma, mantan guru bahasa Inggris ini sama sekali tidak pernah menyentuh barang bernama komputer. Namun sekarang, dialah pengusaha internet sukses pemilik perusahaan e-commerce yang mampu bersaing dengan eBay.
Tidak hanya prestasi yang lebih besar dari sosoknya, ambisi Ma tidak kalah besar. ”Dalam lima tahun ke depan,salah satu dari lima perusahaan internet terbesar di dunia akan berasal dari China, dan saya harap kami akan menjadi salah satu itu,” kata Ma, 42 tahun. Untuk ekspansi bisnisnya,Ma yang dikenal sebagai ”Bos Besar” di industri internet China, saat ini tengah bersiap-siap listing di pasar saham. Ma menyewa konsultan NM Rothschild, bank investasi, demi menggalang dana sebesar USD1 miliar. Meski belum dikonfirmasi secara publik, namun rencananya Alibaba ingin melakukan initial public offering (IPO) di Hong Kong atau di New York, sebagai alternatif. Goldman Sachs and Morgan Stanley memprediksikan, harga yang ditawarkan dalam IPO Alibaba akan menjadi yang terbesar di industri internet China. Jika benar, bisnis Alibaba nilainya bisa mencapai USD4 miliar.
Ketika eBay merambah ke China pada 2002, banyak perusahaan e-commerce China patah arang dan sudah tidak mungkin lagi bagi mereka untuk bersaing di pasar. Namun, Ma sangat jauh dari pikiran semacam itu. Dia tetap percaya diri, bahkan berani bersaing dengan raksasa e-commerce asal Amerika Serikat (AS) itu. Baginya,ada satu hal yang tidak dimiliki eBay,namun menjadi senjata utamanya. Ma memiliki akar bisnis yang kuat di China, yaitu kepercayaan mereka.”Di China saat ini bukan teknologi yang terpenting, namun bagaimana kita memiliki kedekatan dengan pelanggan dan mengerti keinginan mereka,” ujar Ma. Semua kisah sukses Ma berawal pada 1995. Saat itu, dia mendirikan China Pages, perusahaan berbasis internet pertama di China. Kemudian, dia menerima undangan dari Kementerian Perdagangan Luar Negeri dan Kerja Sama Ekonomi China (MOFTEC) untuk mengepalai Departemen Informasi di Pusat Perdagangan Elektronik Internasional China (CIECC).
Pada Maret 1999, Ma dan timnya yang berjumlah 18 orang meluncurkan sebuah situs bernama Alibaba.com di apartemen Ma di Hangzhou, Provinsi Zhejiang. Dengan situs ini, Ma berangan-angan menciptakan sebuah fasilitas yang memudahkan aktivitas bisnis pengusaha kecil dan menengah. Setelah mengalami berbagai pasang surut, bisnis Ma akhirnya menunjukkan hasil.Seperti tantangan yang dihadapi perusahaan internet business to business (B2B) lain di dunia, kepercayaan konsumen merupakan kuncinya. Dengan cepat mempelajari kesalahan dan cepat melakukan perbaikan, Alibaba.com sedikit demi sedikit dapat bangkit dan tumbuh besar.
Di bawah kepemimpinan Ma, Alibaba kemudian berkembang pesat dan mencapai puncaknya pada Oktober 2005. Saat itu, Alibaba menjalin kerja sama dengan Yahoo!. Dengan dana sebesar USD1 miliar,Yahoo! membeli 40% kepemilikan Alibaba, sedangkan Ma mengambil alih operasi Yahoo! di China.Dari situ terbentuklah Alibaba Group. Perusahaan ini terdiri atas situs maya e-commerce global, Alibaba.com dan Taobao, search engine (Yahoo! China), pembayaran online (Alipay), dan bisnis perangkat lunak (Alisoft).
Bermula dari 19 personel di apartemen milik Ma,sekarang Alibaba Group sudah memiliki lebih dari 5.000 orang pegawai yang melayani jutaan pengguna jasa bisnis di seluruh dunia. Ma sangat bangga dengan jati dirinya sebagai seorang warga negara China dan berkembang besar di China.”Saya 100% besar di China.Saya belajar sendiri bahasa Inggris di China, dan saya tidak pernah belajar di luar China,” katanya. Mengenai belajar autodidak Bahasa Inggris, pengakuannya tidak main-main.
Pada Agustus 2014, Jack Ma sebenarnya telah menyandang gelar sebagai miliarder terkaya di China. Kala itu, harta Ma diprediksi akan meroket saat Alibaba melepas saham perdananya di AS. Benar saja, IPO yang digelar Alibaba di bursa saham New York akhir pekan lalu mencetak angka fantastis dan mencetak rekor dunia.

Berkat nilai saham yang melonjak hingga 38 persen, harta kekayaan Ma kini bertambah hingga menjadi US$ 26,5 miliar. Dia menjadi orang terkaya di China dan menempati posisi ke-23 di jajaran miliarder dunia. Beberapa miliarder lain mengatakan, itu baru permulaan, harga saham Alibaba masih akan terus melesat dan mengucurkan pundi-pundi uang lebih banyak ke kantong Ma. Semangat di diri Ma, telah mengubah pria muda yang ditolak sekolah dan puluhan perusahaan menjadi salah satu miliarder terkaya di dunia.

Kesuksesan bisnis Alibaba ditopang tiga elemen utama. Alibaba memiliki dua toko online terbesar di China yaitu Taobao dan TMall. Dua bisnis unit tersebut bekerja sebagai dua sumber pendapatan terbesar bagi Alibaba. Kesuksesan Alibaba juga ditopang keberadaan Alipay sebagai layanan pembayaran online terbesar ketiga di China. Layanan ini menjadi penopang yang penting bagi dua bisnis utama di atas. Elemen pertama adalah situs yang mempertemukan penjual dan pembeli, Taobao.
Taobao merupakan unit bisnis pertama yang dikembangkan Alibaba guna memfasilitasi produsen lokal China untuk dapat memasarkan barangnya kepada konsumen di seluruh dunia. Model kerja dari situs Taobao paling serupa dengan e-Bay. Taobao menjadi marketplace yang berperan layaknya perantara bagi para penjual dan pembeli. Dengan dukungan sistem yang baik, Taobao menjadi mesin pencari layaknya Google bagi para pembeli yang mencari barang-barang kebutuhan. Hingga Maret 2014 Taobao menawarkan lebih dari 760 juta produk dari tujuh juta penjual yang berbeda.
Elemen kedua adalah situs TMall yang merupakan unit bisnis yang lebih baru. TMall merupakan singkatan atas Taobao Mall, situs dengan konsep mal elektronik yang menjual produk-produk dari penjual yang lebih besar. Dengan desain yang demikian, TMall menjadi tempat bagi produsen maupun toko ritel yang lebih besar untuk memasarkan produk dengan merek dagang tertentu seperti Nike, Gap, dan yang paling baru adalah Apple Store.
Untuk menyokong dua bisnis utama Alibaba tersebut, Alipay menjadi solusi bagi para pengguna dalam melakukan pembayaran yang aman secara online. Awalnya gagasan untuk mendirikan Alipay adalah isu ketidakpercayaan pembeli pada para penjual di situs Taobao. Alipay menyediakan layanan pembayaranyangmelindungi para pembeli jika penjual tidak mengirimkan barang yang telah dibeli. Dengan sistem pembayaran yang terintegrasi dan aman, Alipay tumbuh menjadi penyedia layanan pembayaran berskala dunia hanya dalam delapan bulan.
Sumber Pendapatan yang Jelas
Dalam membangun sebuah bisnis berbasis internet, pelaku bisnis seringkali lupa untuk memberi perhatian pada sumber pendapatan atau revenue stream dalam rancang bangun sebuah model bisnis. Kesuksesan bisnis Alibaba tidak terlepas dari penentuan sumber pendapatan yang jelas pula. Masing-masing unit bisnis memiliki model yang berbeda sehingga perlu dirancang sumber pendapatan yang sesuai. Untuk Taobao, Alibaba menawarkan value proposition sebagai perantara yang bebas biaya. Karena itu, Alibaba tidak menarik pungutan atau biaya bagi mereka yang ingin menawarkan produknya melalui Taobao.
Dengan tawaran demikian, Taobao sukses merangkul para penjual berbondong-bondong memenuhi situs dengan beragam produk. Value proposition bebas biaya semacam ini untuk menarik minat para pengusaha kecil di China sesuai karakteristik mereka. Taobo memiliki sumber pendapatan yang lain. Dengan situs yang dibanjiri jutaan produk dari jutaan penjual, Taobao menawarkan jasa iklan maupun jasa lain agar penawaran penjual tertentu lebih menarik dibanding penjual lain. Tmall yang menyasar penjual dan produsen yang lebih besar memiliki model yang berbeda.
TMall menarik biaya deposit, biaya tahunan, dan komisi untuk setiap transaksi dari masing-masing merchant. Dengan model bisnis yang jelas dan didesain secara baik, Alibaba juga menjadi penyumbang terbesar pada industri pengiriman paket kecil (parcel) di China. Alibaba menyumbang lebih dari setengah dari industri pengiriman parcel di negara tersebut. Segala kesuksesan dari bisnis Alibaba tersebut masih akan diikuti pertumbuhan berikutnya. Dengan pengguna internet sebanyak 618 juta di negara tersebut, Alibaba masih memiliki ruang untuk tumbuh.

Kesuksesan bisnis Alibaba telah mengubah hidup salah satu pemiliknya, Jack Ma. Dengan kerja keras mulai 1999, Jack Ma yang dulunya guru Bahasa Inggris di Kota Hangzhou kini menjadi biliuner pemilik sebuah perusahaan teknologi yang diakui dunia. Visi bisnis yang dilengkapi model bisnis dan didesain secara utuh dan terukur dapat membawa pemilik bisnis seperti Jack Ma memiliki bisnis yang menguntungkan dan berkelanjutan di tengah era digital seperti saat ini.

Ketika masih muda, dia rela bersepeda selama 45 menit setiap hari ke sebuah hotel tempat menginap para wisatawan asing. Hal itu dia lakukan demi melatih kemampuan bahasa Inggrisnya dengan wisatawan asing.Dalam menjalankan bisnis,referensi Ma tidak seperti pengusaha kebanyakan. Ma tetap berpegang pada identitas dirinya sebagai orang China.
 From zero to hero, mungkin hanya ungkapan itu yang tepat disematkan untuk Jack Ma

Sumber : https://hot.yukbisnis.com/alibaba-dan-kisah-sukses-jack-ma/
                http://tekno.liputan6.com/read/2109734/kisah-pendiri-alibaba-dari-guru-miskin-kini-miliarder

Rabu, 28 September 2016

Parrts of A Business Letter and Style of Business Letter

Parts of A Business Letter

  • The Heading (The Retern Address) or Letterhead - Companies usually use printed paper where heading or letterhead is specially designed at the top of the sheet. It bears all the necessary information about the organisation’s identity.

Examples :


a.
ENGLET & BROT LTD
115 Downing Street
LONDON- ENGLAND
b.
GOOGLE MILLS INCORPORATION
499 NORTH WARREN AVENUE
SYRACUSE 2, NEW YORK
  • Date - Date of writing. The month should be fully spelled out and the year written with all four digits October 12, 2005
    (12 October 2005 - UK style). The date is aligned with the return address. The number of the date is pronounced as an ordinal figure, though the endings stndrdth, are often omitted in writing. The article before the number of the day is pronounced but not written. In the body of the letter, however, the article is written when the name of the month is not mentioned with the day.
Examples :

23rd November, 2013      or  November  23rd, 2013
28 July, 2013                 or    July 28, 2013

If there is no letter head in a letter, you must write a full address of the sender, example :

115 Downing Street, London
June 28th, 2009


  • he Inside Address - In a business or formal letter you should give the address of the recipient after your own address. Include the recipient's name, company, address and postal code. Add job title if appropriate. Separate the recipient's name and title with a comma. Double check that you have the correct spelling of the recipient 's name.The Inside Address is always on the left margin. If an 8 1/2" x 11" paper is folded in thirds to fit in a standard 9" business envelope, the inside address can appear through the window in the envelope.

Examples :

Mr. Prana Pramudya
115 Downing Street
London

Mmes. Robert Thompson & Audrey
112, Downing Street
London E.C. 2, England
  • Attention Line-Business letters are usually  more addressed to companies than to one person. But, sometimes this form of written communication should take place between company and  company  or between company and a person and vice versa. In this situation we need to use what people call "attention line". We mostly use attention line for the following three reasons :
  • We want the letter directly delivered to a certain people in a company.
  • We do not know the person's name we are writing to and we decide to write to the company he or she works in.
  • We want the letter to reach a person we are writing to faster.
Attention line is usually put after inside address.

Example :

Gifted Restaurant
16771 Fifteen Avenue
New york, N. Y. 

Salutation

British Style

Examples:

Dear Sir,                    
Sir,                            
Dear Sirs,                   
Dear Madam,             
Mesdames,

American Style

Examples:

Dear Sir:
Sir:
Gentlemen:
Dear Madam:
Mesdames:

If you know the person you are writing to, you can use the style below which is more personal or informal:

Dear Mr. Brown,
My dear Madam Tiara,

  • The Subject Line (optional) - Its inclusion can help the recipient in dealing successfully with the aims of your letter. Normally the subject sentence is preceded with the wordSubject: or Re: Subject line may be emphasized by underlining, using bold font, or all captial letters. It is usually placed one line below the greeting but alternatively can be located directly after the "inside address," before the "greeting."
Examples:
  • Concise / short : Never make up sentences just to make a letter look longer.
  • Simple : Avoid making up complex sentences. Try to make up a simple sentence. 
  • Systematic : Always put your ideas in order from A to Z. ( From opening paragraph to closing paragraph there should not be any repetitions)
Body of the Letter consists of 3 paragraphs :
  •  the opening paragraph
  •  the content paragraph
  •  the closing paragraph

  • The Complimentary Close - This short, polite closing ends always with a comma. It is either at the left margin or its left edge is in the center, depending on the Business Letter Style that you use. It begins at the same column the heading does. The traditional rule of etiquette in Britain is that a formal letter starting "Dear Sir or Madam" must end "Yours faithfully", while a letter starting "Dear " must end "Yours sincerely". (Note: the second word of the closing is NOT capitalized)
Examples:

Yours truly,
Wisnu & Ninda LTD

Truly Yours,
Wisnu & Ninda LTD


  • Signature and Writer’s identification - The signature is the last part of the letter. You should sign your first and last names. The signature line may include a second line for a title, if appropriate. The signature should start directly above the first letter of the signature line in the space between the close and the signature line. Use blue or black ink.
Examples :

  signature
    
 Adam Williams
Customer Relation Manager
         
           signature



        Adam Williams


  • Identification Initial-Identification Initials are usually used by large-sized ompanies for administrative purposes only. Identification Initials mainly have two functions :
a. to give information about the secretary or the author of a business letter
b. to provide data in case of some incidents or errors.

Identification Initials are generally put at the left-hand bottom, just after the signature line. They are sometimes put at the same line with the date line
Example :


J.B./m.h.
The identification initials mean that the author is Jack Brown and the secretary/clerk is Meredith Harrison.


Sumber :http://www.englet.com/parts

Style Of Business Letter

Business letter can be written with different styles, such as:

  • Full Block.
Full block style is a letter format in which all text is justified to the left margin. In block letter style, standard punctuation is placed after salutations and in other headings. Open punctuation, however, refers to a modification of style where all nonessential punctuation is omitted. A few key factors will help you understand block style format and the difference that open punctuation makes.
1. Return Address:  If your stationery has a letterhead, skip this. Otherwise, type your name, address and optionally, phone number. These days, it’s common to also include an email address.

2. Date: Type the date of your letter two to six lines below the letterhead. Three are standard. If there is no letterhead, type it where shown.

3. Reference Line: If the recipient specifically requests information, such as a job reference or invoice number, type it on one or two lines, immediately below the Date.

4. Special Mailing Notations: Type in all uppercase characters, if appropriate.

5. On-Arrival Notations: Type in all uppercase characters, if appropriate. You might want to include a notation on private correspondence.

6. Inside Address:  Type the name and address of the person and/or company to whom you’re sending the letter, three to eight lines below the last component you typed. Four lines are standard.

7. Attention Line: Type the name of the person to whom you’re sending the letter.

8. Salutation: Type the recipient’s name here. Type Mr. or Ms. [Last Name] to show respect, but don’t guess spelling or gender.

9. Subject Line: Type the gist of your letter in all uppercase characters, either flush left or centered. Be concise on one line.

10. Body: Type two spaces between sentences. Keep it brief and to the point.

11. Complimentary Close: What you type here depends on the tone and degree of formality.

12. Signature Block: Leave four blank lines after the Complimentary Close to sign your name. Sign your name exactly as you type it below your signature. Title is optional depending on relevancy and degree of formality.

13. Identification Initials: If someone typed the letter for you, he or she would typically include three of your initials in all uppercase characters, then two of his or hers in all lowercase characters.

14.  Enclosure Notation: This line tells the reader to look in the envelope for more. Type the singular for only one enclosure, plural for more.

15. cc: Stands for courtesy copies (formerly carbon copies). List the names of people to whom you distribute copies, in alphabetical order.

  • Semi-block style
Semi-blok fromat: in a format this text parallel left and all paragraphs in the letter is indented. Format shape on this letter on letter head, date, complementary a close, and signature being in a position flattened right. In the layout uneven right, but can dibilangg flattened middle. Other parts on a letter as inside address, subject, salutation, body of letter, and enclosure if terdapatnya attachment letter,Being flattened on the left.
Sample Form Letter Semi Block Style :
Description:
1.Kop Letter
2. Date of preparation of letters
3. Letter No.
4. attachment
5. case
6. The letter addressed
7. a word of salutation
8a. Introduction letter
8b. Explanation letter
8c. The cover letter
9. Greetings Closing
10. Name of office
11. signature
12. Names to approach
13. copy
14. Attachment page letter / initials
  • Simplified-style
Simplified-style business letters contain all the same elements as the full-block and semi-block letters. Like the full-block format, the simplified format left-justifies every line except for the company logo or letterhead. The date line is either slightly right of center or flush with the center of the page. Letters written in the simplified format have fewer internal sections, such as the body, salutation and date line.
Using the simplified style is the most useful at times when you don’t have a recipient’s contact name. Because the simplified style does not require a salutation, you don’t need the person’s name. The simplified format does away with unneeded formality while maintaining a professional approach.
  • Hanging-Indented Style
This very useful style places the first words of each paragraph prominently on the page. It is useful for letters that deal with a variety of different topics. However, for normal business communications, this style is very rarely used. The first line of the paragraph begins at the left-hand margin. And the other lines of the same paragraph are indented three to four spaces. This is the reversal of semi-indented style discussed in other page.

Sumber : https://hadi27.wordpress.com/style-of-business-letter/